Show expertise by answering questions like “Are prices going to crash?”

Once your clients start asking challenging questions about today’s housing market, it can feel overwhelming to address them all with confidence. Staying proactive in answering these concerns is more important than ever. That’s why I’m sharing eight of the most common questions you’re likely to encounter from buyers and sellers—and how you can use them as opportunities to build trust, highlight your expertise, and grow your business.

Question 1: Is it better to rent or buy?

This question isn’t new, but it’s a hot topic. With headlines claiming that no one can afford a home, many are opting to rent without exploring the benefits of buying. This is your chance to clear up the confusion and communicate that affordability is improving, plus help them understand the equity at stake if they wait to buy.

Question 2: What are the biggest mistakes homebuyers are making today?

Buying a home can be tricky, and it’s easy to stumble into common pitfalls. But mistakes can be avoided with the right guidance. One major mistake is not getting pre-approved early enough. Knowing your budget is crucial to avoid overextending yourself. I’m here to share insights on these mistakes so you can avoid them and feel confident in your decisions.

Question 3: Are home prices going to crash?

With all the talk about rising inventory and falling median prices, it’s natural to worry that home prices are crashing. Help your clients understand the difference between asking prices, sold prices, and median prices. Being informed about national and local market trends can help your clients make confident decisions rather than hold back out of fear.

Question 4: Do elections impact the housing market?

Election years bring many questions. Elections can influence economic policies that may trickle down to housing, but the effects are often complex and gradual. If you’ve created content on this topic before, share it to help clients understand the potential effects of elections on housing without falling prey to speculation.

“You may not be able to control the market, but you can control how you respond to it. ”

Question 5: Is now a good time to sell my house?

Sellers are just as cautious as buyers in today’s market. The best approach here is to present data on their home equity and explain how that value can fuel their next move. It’s easier to convince someone with facts than with just a sales pitch. You help them see the advantages of selling while highlighting your role in helping them avoid overpricing.

Question 6: How does a real estate agent help market your house?

With recent news and changes in the industry, clients may question the value of real estate agents and wonder what we really do. Go beyond the basics to explain the behind-the-scenes work you do, from professional marketing strategies to managing negotiations. Demonstrating the full range of services you provide helps them see why your expertise is worth the investment.

Question 7: How will rising inventory impact my home sale?

For the first time in a long while, we’re seeing inventory rise in the housing market. This is generally good news, but it also means that sellers need to adjust their expectations

Use this as an opportunity to set their expectations and explain how you can help them get a home sale in a market with more competition, and where buyers have regained some negotiating power.

Question 8: What’s going on with mortgage rates?

Mortgage rates are still top of mind, and many clients have paused their plans while waiting for a significant drop in interest rates. Share up-to-date information on where rates stand and highlight the recent easing of affordability concerns. A simple conversation starter like “What rate would motivate you to make a move?” can also help re-engage clients who are on the fence.

You may not be able to control the market, but you can control how you respond to it. Answering your clients’ questions with confidence not only strengthens your client relationships but positions you as the expert they can count on to guide them through uncertain times.

For additional guidance on navigating these topics or to discuss your strategy, feel free to reach out at (517) 343-1760 or jeff@jeffburkeassociates.com.I’m here to help!