Discover three effective social media strategies to boost your real estate presence.
Let’s face it. In today’s digital age, your social media presence is crucial. This is particularly true for real estate since more than 90% of home buyers will start their search for a new home online. In fact, in the tough market of 2024, when so many Realtors are struggling, you are missing out on a significant chunk of potential business if you aren’t online.
One of the keys to a good social media presence, however, is consistency. No matter the size or type of audience, the more regular you are in your posts, the better engagement you can expect. That raises the question: What posts can generate the most engagement and boost my business? Today, we’ll be exploring three types of social media posts you can make in the spring to reach and expand your audience.
1. Add seasonal value. It doesn’t matter how many touches you make on your database throughout the year; you’re likely going to be making at least one in the spring. In order to bring value to your audience and demonstrate your status as their go-to local professional, you should make your content relevant to the season. Consider videos, articles, or posts on spring cleaning and revitalizing the landscaping after the long winter months. You might even delve into subjects like spring-themed DIY projects or interviewing local businesses that can tie into the spring theme. This could include landscapers, pool maintenance companies, and others. Make your content useful and related to the spring theme.
“The key is to keep your content regular, relatable, and timely. ”
2. Showcase your expertise. Spring is one of the busiest times of year in real estate, and that’s an opportunity for agents looking to demonstrate their proficiency and expertise. Keep your audience updated on this exciting time in the market by sharing the latest statistics and helping buyers, sellers, and investors understand what those data mean for them. Position yourself as a reliable source of timely information and qualified expert who can make complicated topics easy to understand.
3. Solidify your brand voice. Find your brand’s voice and use the fresh start of spring to introduce or reintroduce that to your audience. Post agent interviews, behind-the-scenes, or even day-in-the-life content. Whatever it is that fits your style and personality. Spring is the season of rebirth and renewal, so whether you are trying to establish your brand or rebrand an existing business, now is the time to do it.
Remember, the key is to keep your content regular, relatable, and timely. Do you have more questions about how you can leverage social media to generate more business or just about real estate in general? If so, don’t hesitate to reach out by phone or email. I am always here to serve as your resource for all of your real estate business needs.
